Facebook Pays For Fake News Ads In UK Press

Facebook has broadened its campaign to raise awareness about fake news, by publishing adverts in the UK press.
The ads, in papers including The Times, The Guardian and Daily Telegraph, carry a list of 10 things to look out for when deciding if a story is genuine.

They include checking the article date and website address, as well as making sure it isn't intended as satire.

Facebook is under fresh political pressure to tackle fake news in the run up to the UK general election. Meanwhile, a BBC Panorama investigation to be broadcast has found the social network played a decisive role in both the US election and Britain's EU referendum last year. 

Danger
The platform said it had already removed "tens of thousands" of fake Facebook accounts and that systems were now monitoring the repeated posting of the same content or a sharp increase in messaging. Accounts displaying this activity are then flagged, it added.

Facebook is also decreasing the ranking of stories that people tend to read but not share.

Last month Conservative MP Damian Collins asked Facebook to tackle fake news in the run up to the UK general election on 8 June.

"The danger is, if for many people the main source of news is Facebook and if the news they get on Facebook is mostly fake news, they could be voting based on lies," he told the Guardian newspaper. 

Fake Accounts
In a report released in April, Facebook admitted it had seen political propaganda deliberately spread on its site.

"We have observed many actions by fake account operators that could only be performed by people with language skills and a basic knowledge of the political situation in the target countries, suggesting a higher level of coordination and forethought," it said in the document.

It added that "several" cases during the 2016 US Presidential election had required action.
The spread of fake news across social media was accused by some of influencing the US presidential election in 2016. 
Facebook has not gone so far as to accept that but its latest report acknowledges that there was some activity which "required action".

With the UK election there is added pressure to crack down on it in Britain.
The creators of fake news make money because of the clicks on the ads they carry. Google and Facebook say they are committed to blocking them from using ad services but they are still popping up. It's interesting and perhaps a sign of Facebook's older membership that it has chosen traditional print media to help spread its message in the UK.

The ten tips are sound advice and will be well-known to journalists already as standard checks. The difficulty is that if the link pops up in your Facebook news feed because it's been shared by one of your friends or relatives, you're likely to be more inclined to accept it at face value.

The power of word-of-mouth as a marketing tool is well known to both marketing professionals and scammers alike.

BBC

You Might Also Read:

Google Acts Against Fake News:

Facebook’s Shifting Attitude To Controversy:

Facebook & Google Are Killing Newspapers:

Big Data Analysis – Now Used For Politics…:
 

 

« National Security Chief Talks About The UK’s Cyber Dangers
The Reality is Everyone Hacks… Everyone »

CyberSecurity Jobsite
Perimeter 81

Directory of Suppliers

Resecurity, Inc.

Resecurity, Inc.

Resecurity is a cybersecurity company that delivers a unified platform for endpoint protection, risk management, and cyber threat intelligence.

LockLizard

LockLizard

Locklizard provides PDF DRM software that protects PDF documents from unauthorized access and misuse. Share and sell documents securely - prevent document leakage, sharing and piracy.

Clayden Law

Clayden Law

Clayden Law advise global businesses that buy and sell technology products and services. We are experts in information technology, data privacy and cybersecurity law.

Practice Labs

Practice Labs

Practice Labs is an IT competency hub, where live-lab environments give access to real equipment for hands-on practice of essential cybersecurity skills.

ZenGRC

ZenGRC

ZenGRC - the first, easy-to-use, enterprise-grade information security solution for compliance and risk management - offers businesses efficient control tracking, testing, and enforcement.

SI-CERT

SI-CERT

SI-CERT (Slovenian Computer Emergency Response Team) is the national cyber scurity incident response center for Slovenia.

NordForsk

NordForsk

NordForsk facilitates and provides funding for Nordic research cooperation and research infrastructure. Project areas include digitalisation and digital security.

Magtech Solutions

Magtech Solutions

Magtech Solutions is a one-stop IT Solutions provider offering Cloud Computing, IT Security, Unified Email Solutions and ERP systems.

SevenShift

SevenShift

SevenShift is a security consulting firm with a wealth of experience in the worlds of Cybersecurity and Internet of Things (IoT).

PROOF

PROOF

PROOF is a Brazilian leader in cybersecurity. Our goal is to assist our Customers in managing security efficiently and in tune with business needs.

DigitalStakeout

DigitalStakeout

DigitalStakeout enables cyber security professionals to reduce cyber risk to their organization with proactive security solutions, providing immediate improvement in security posture and ROI.

Conference Index

Conference Index

Conference Index provides an indexed listing of upcoming meetings, seminars, congresses, workshops, summits and symposiums across a wide range of subjects including Cybersecurity.

Risk Ledger

Risk Ledger

Risk Ledger is improving the security of the global supply chain ecosystem, reducing the number of data breaches experienced through supply chain attacks by companies and consumers alike.

FPT Software

FPT Software

As a leading technology service provider, FPT assists customers of all sizes and from any industries in implementing and adapting digital technologies including cybersecurity.

BlastWave

BlastWave

BlastWave’s BlastShield integrates three innovative products into a single solution to help prevent inadvertent and intentional attacks.

Tailscale

Tailscale

Tailscale is a VPN service that makes the devices and applications you own accessible anywhere in the world, securely and effortlessly.

Maintel

Maintel

Maintel provides cloud and managed communications services. We help our customers to deliver exceptional customer experiences, and to securely access their applications and their data.

Censinet

Censinet

Censinet provides the first and only third-party risk management platform for healthcare organizations to manage the threats to patient care that exist within an expanding ecosystem.

Peris.ai

Peris.ai

Peris.ai is a cybersecurity as a service startup that protects businesses and organizations from online threats.

Pangu Laboratory

Pangu Laboratory

Beijing Qi an Pangu Laboratory Technology Co., Ltd. was established on the basis of Pangu laboratory, a well-known cyber security team.

Bulletproof Solutions

Bulletproof Solutions

Bulletproof provides IT expert support, services, and guidance to businesses small and large as they grow and adapt to today’s complex IT, cybersecurity, and compliance needs.