Four Reasons To Use A Dedicated IP In 2023

Brought to you by Ulrike Niemann

An IP address can be a vulnerability that hackers exploit to launch an attack on your device or network. For protection, you decide to use a virtual private network (VPN). It shields you from prying eyes and adds a layer of encryption to your data. But there’s a problem.

When using a VPN, you use the same IP address as other users who connect to the same server. Let’s say you connect to a server in New York. Millions of people live in the town, and thousands may be connected to the same IP. You can easily get blocklisted from common websites. That doesn’t happen if you have a dedicated IP.

A dedicated IP costs a bit of extra money, but there’s a massive benefit. You get a unique, static IP address. There are four main reasons why it’s worth using it in 2023:

1.    Lower Chance To Get Blacklisted

Apart from raising prices, Netflix and other streaming sites are taking a hit at VPNs. Let’s say you want to watch the American Netflix selection and connect to a United States server. Well, you won’t be the only one. Eventually, Netflix will notice that many people use the same IP to view content. They’ll put two and two together and realize it’s a VPN server. And they’ll blocklist the shared IP. That’s when the notification telling you to turn off your proxy will pop up.

But there’s a workaround if you use a dedicated IP. Since that is a static IP that only you can use, Netflix won’t know whether you’re in the United States or using a VPN. The chances of getting blocklisted decrease substantially. Of course, that doesn’t guarantee that it will never happen. Still, a dedicated IP is the best option for using streaming sites without getting blocked.

2.    Essential For Remote Workers

Company data in the modern world must be under lock and key. Hackers love to breach small and medium-sized businesses and hold their data hostage. That’s why many companies opt for a workaround. They only allow specific IP addresses to access their network for safety reasons.

That way, only people connected to the office Wi-Fi will see and edit data and documents related to the business. This is great when everyone works on-site, but what about remote workers? You won’t be able to access anything at home or when you’re travelling, even if you have a VPN.

With a dedicated IP address, that won’t be a problem anymore. You can keep being a digital nomad and connect to your work network from anywhere in the world. Your connection will also be secure and protected at all times. A key thing to remember here is that you need to get the right IP address. In this case, contact your employer instead of doing something on your own.

3.    Better Email Deliverability

Email is the digital communication king. Social media comes at a close second, but companies still use email as their primary service. Gmail, Yahoo, and Outlook check the traffic that goes through them for their IP. If it comes from a shared IP address, it’s more likely to end up as spam. This is because the provider needs to double-check the content.

Using a dedicated IP ensures the emails you send won’t end up in spam. They’ll get delivered faster, and you won’t be affected by a shared IP’s reputation. This is a great option for companies that send more than 100,000 emails a year.

4.    No Need for Extra Verification

One of the worst things you have to go through when getting a new phone is logging in to your Google account. It treats you like an intruder. You need to press buttons on your old device or send a code to confirm you’re not a robot or a hacker.

But that’s a standard verification checkup. Services like eBay, PayPal, and Gmail often ask for extra verification if you log in on a new device or a different IP, especially if it’s a shared one. The reason why sites ask for verification is due to suspicion or distrust. They believe your account is misused and can put your IP on a block list.

Most commonly used websites don’t trust shared IPs and often double-check your identity. If you connect to a crowded VPN server, you’ll have to go through an extra step every time you access a service. A dedicated IP helps you bypass this problem, saving you time and the stress of confirming you’re not a robot.

image; NicoElNino

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