Social Media & The New Advertising Model (£)

Engaging with social media is now crucially important for all businesses that want to connect with the new audience. 

As we have seen recently governments and traditional polling organisations are adrift from the new audience and the way the new Western middle classes think and operate.

Companies need to be able to connect with the new type of consumer. Your marketing department and your Board’s understanding needs now to connect with the new Social Media influence and discussion groups. This is important in order to comprehend your commercial model’s influence and importance in the new digital world. 

Issues to Consider

• Your business needs to engage in conversations on social media platforms by tracking, monitoring and creating messages and advertising pieces on blogs and emails. You need to understand what your competition is doing on the web and what your response and corporate creativity should be. 

• How many times a day does your competitors add and change messages on Social Networks like Twitter, LinkedIn and Facebook? 

• How often each day does your competition put new stories on their social profiles, and what times of day do they up-date their information?

• How much analysis and intelligence do you collect about your competitors, web-sites and social media posts? 

• The number of social followers offer little value on its own but, observing and examining the growth of your competitors’ social following can give insight into the efficacy of their strategy. And it is very important that you engage on social media and ensure that you look at and record messages about your business and your competitors on an on-going basis.

• How well do your competitors promote their services and products and are they doing this in a way that seems balanced and is well read? 

• Is your business actively influencing conversations about your products and services, or at present is it your competitor who have more social media control? 

• You can analyse keywords in social media management tools like  HootSuite and Tweetdeck to understand the effects on brands, services and products. 

• How effective is your company’s response time and how good are your competitors at responding to customer service complaints, questions, and compliments? 

These days, faster response matters, and businesses that stops monitoring at particular times, are missing the global and social model expectations that now exist.