Using The Internet Competitor Analysis Effectively (£)

Using the Web, analysis and discussion to develop a more detailed and developing Strategy has a lot of business benefits.

To begin the process map out your competitors and review each web site. Use data analysis to understand how many people visit the sites.

What kind of massages are immediately on the sites and what are the displays showing you about your competition’s strategy? Are the different websites easy-to-use and what are the points that they are making? What are the main points and images that make the site work? 

Now have other employees and outsiders to visit these web sites and get their opinions.

Defining the boarders and breath of your marketplace and place your products and services into the space and add the competition and analyse where the easier and more problematic markets are. 

A major aspect of a web-based business plan should be a market division analysis. Segmenting your market into different focus areas will assist in defining your competitions strengths and you will be able to better define not only your competition, but other products that are targeting your customers finance. This will offer you focus for your online marketing efforts.

The web is full of massive amounts of data and analysis that can be used to clarify and offer focus to your market space, but it will require you spending some time completing the analysis and reading the reports. 

However, over a relatively short period of time this will give you an in-depth analysis of your market space and the methods used by your competitors to connect with customers and clients. Your company’s ability to monitor, track, and engage in conversations on social media can certainly improve their success among a new type of consumer. Use both quantitative and qualitative competitive marketing analysis to gain a deeper understanding of your growing and changing global market space.

It is very important to record and register how your competition is using the different parts of the web to monitor the market-space and to gain client attention. 

Is your web site accessible when using a mobile and is this true of your competitors? And are social media web sites used by your business or the competition to get their message out to the market and gain customers?  

Most businesses select competitors based on personal knowledge, this often results in a list of internally considered competitors, which is not the same as real competition. The recommendation is to make your selection based on three criteria to ensure you get an accurate picture of your competition based on both internal and external factors, they include:

First - Companies you consider to be your competitors using your and your employees, particularly the sales team, personal and professional knowledge.

Second – Organisations found in the free and paid search results for the same searches as your business.

Third - Businesses your customers and potential clients consider to be competitors, the ones they mention to you and your teams.

Cyber Security Improves Talent and Client Engagement

The Public Relations affect after a cyber-attack on a business can prove to be awful for client and customer relations. Customers often leave a supply organisation if the cyber-attack seems to have affected the business’s security systems.

Cybersecurity can be an important tool in protecting privacy and preventing unauthorised surveillance, and information sharing and intelligence gathering can be a very useful tools for effecting cybersecurity. 

Once an attack takes place over 90% of businesses have seen a negative effect on their customer relationships. However, a similar number respond positively if they are informed of improved security processes that have been put in place and are be regularly checked.

Also the staff are equally positive in their response and their productivity and engagement rises significantly when they are briefed and the security processes are explained to them. 

The improvements to security must not make the client engagement more difficult or that of the staff. These improved security processes should enable the business to operate more effectively and this should make the client/customer/employee experience easier to operate

Current practices and the supporting technologies are often limiting the ability of businesses to take full advantage of their staff’s expertise and the trust relationships they have established with each other in their efforts to secure their communication and information systems. 

Limitations include the lack of interoperable standards, the absence of mechanisms to govern and control the use of sensitive information, and problems validating data quality. 

In the cyber security community, there is currently a strong need for the exchange of data to support the management of vulnerabilities, threats and incidents, as well as other cyber security activities. The exchanges are necessary to achieve common goals in federated environments and to exploit collaboration opportunities. 

Furthermore, given the speed at which cyber-attacks unfold, there is also a need to support timely decision-making and automate responses to the greatest extent possible. These goals can be achieved only if structured and quality-assured data is available for automated processing.

In early work related to cyber security information exchange, one of the key difficulties encountered was obtaining agreement within a community to a standard data model. 

Over time, the situation has improved and there are now a number of standards that define data models and there are protocols that support information sharing and automated cyber security. 

However, there is no consistent use of these many standards, models and protocols, which makes information sharing, collaboration and automation difficult, particularly in the absence of mappings between existing data models. 

The corporate community now requires tools to facilitate information sharing and the automation of cyber security, and the tools must allow for burden-sharing collaboration and outsourcing in the management of cyber security data but also for commercial cyber audits to take place and for the results to be shared within the corporate community ensuring that cyber-security is at least controlled and reduced if not eliminated. 

AR